#Beauty | Branding for beauty studio "Iskusstvo"
Visual identity + brand book with mock‑ups on 10 media + 50% discount on print‑ready files
The project for the beauty studio “Art” was created with a focus on the target audience — affluent women aged 23–50, for whom prestige and high‑quality service are a priority. The logo uses a minimalist aesthetic and calligraphy, incorporating stylized metaphors related to the main services — manicure, pedicure, and cosmetics.
A complete visual identity has been developed across all main mediums: external and interior signage, schedule of working hours, staff badges, price tags, price list, drinks menu, bags, staff uniforms, and social media layout.
The brand book includes the brand platform: the logo, color palette, fonts, corporate pattern and style elements, as well as core constants and recommendations for their usage.